Reflection on Systems Theory Intervention

Reflection on Systems Theory Intervention The point of this task is to break down my mediation with a help client and her family while on my 80-day arrangement. While on situation I fundamentally investigated the social work esteem base, having shown how I worked inside the structure of the social work process. I utilized an assortment of intercession strategies, in any case, I will analyze the adequacy of one strategy in detail, frameworks hypothesis. Before starting this task I addressed the administration client, her family and arrangement organization, getting some information about my intercession with them and everybody consented to this. I guaranteed them of classification, names have been anonymised, and no reports or secret archives have been incorporated. I comprehend the idea of regarding people, and won't revelation any material that will bring about a penetrate of a person’s trustworthiness. Biesteck 1961, (refered to in Dominelli, 2002) says classification is a trait of the social work calling along with deference and self-assurance. The organization was a piece of the deliberate segment, situated in a region of recovery, with significant levels of hardship, neediness, and vagrancy, being built up in light of the fact that there was an acknowledgment that the zone was especially destitute because of elevated levels of joblessness, wrongdoing, solitary guardians, beneficiaries, poor lodging, and individuals encountering wellbeing and social issues. The office adds to reducing a portion of the weights of ordinary living helping a different gathering, and focusing on the individuals who are generally defenseless, offering a fluctuated emotionally supportive network. To improve the prosperity of those enduring neediness, hardship, segregation and different types of mistreatment administrations including nonexclusive/family support, lodging support, youthful carers, cultivating and rustic wellbeing, 50 forward, HIV/Aids, and Active 8 are advertised. By offering free help and exhortation to the network the organization empowers people to engage themselves to get to a scope of administrations placing them in contact with wellbeing, network care administrations, intentional offices and care groups. Supporting crafted by the organization is the enactment of the Every Child Matters/Youth Matters Framework and, working inside this plan, the office wants to improve the lives of kids and youngsters. Tuning in and working in association with families, and youngsters, to offer help, empowers advancement of chances and fitting activity intends to improve results. Utilizing case work and coordinated people are enabled to create techniques and plans to manage issues, for example, child rearing, tutoring, conduct, obligation, lodging, psychological well-being, relationship breakdown, advantage backing and abusive behavior at home. The office has a decent working relationship with the Children’s Directorate and different associations and keeps on refreshing it arrangements and systems as per new government structures and plans. The organization works in organization with children’s focuses, schools, social administrations, wellbeing groups, instructive government assistance g roups, lodging affiliations and different others, offering continuous help and mediation. At the office I worked inside the Children and Families Team, my job being a Family Support Worker. Rehearsing my job, I worked together with social administrations, school, and other encouraging groups of people giving a comprehensive support of my customers, which was imperative to accomplish constructive results (Trevithick, 2000). My intercession was with a 12-year-old young lady, who I will allude to as Amy, who had been alluded by social administrations; her conduct was causing worry because of migration with her dad and stepfamily. Amy had recently lived with her mom, with whom she had a decent relationship, in any case, she included Amy in age wrong discussions, had sorrow, liquor issues, and permitted Amy to observe scenes of abusive behavior at home. Amy’s mother couldn't like her, and she was encouraged until a couple of months back. For a while Amy had been living with her dad and stepfamily, and was thinking that its hard to adjust to her new living game plans. Social administrations had recently been included, but in another district, henceforth the nearby position felt further help and direction was important to mitigate a portion of the family’s issues. I have attracted a genogram to set up Amy’s direct family and stepfamily, a genogram empowers â€Å" †¦ prompt visual portrayal of the individual or family being assessed.† (Parker and Bradley, 2006, pg.40). I didn't endeavor to incorporate any more distant family, the family being fairly mind boggling, as my fundamental concern was to help Amy and her family to determine their issues. (If you don't mind see reference section.) I upheld Amy and her family to adjust to their new everyday environment, my work including balanced help, family backing, promotion and intercession, directing abilities, exchange, adjusting procedures and mediations to empower the family to change, supporting their enthusiastic prosperity and permitting them to push ahead. My goals were to determine the contention, address improper conduct, and backing Amy with relationship issues with her dad, limit setting, and assemble her confidence. In any case, after my underlying evaluation, it turned out to be certain that all the family required help; in this manner, my mediations would need to include the family all in all. My work included executing positive procedures to help relationship building, enabling the family to change and become familiar with the new nuclear family. I worked inside the rules of Every Child Matters, green paper distributed 2003, supported by The Children Act, 2004 (Parker and Bradley, 2006) so as to perceive regions of need, and work with the family to attempt to accomplish positive results. Utilizing the ASPIRE model, a basic device which joins appraisal, arranging, intercession, survey and assessment (Parker and Bradley, 2006), empowered me to feature my client’s needs and work successfully with them to improve their life openings. The social work process starts with referral, from which I obtained however much information as could be expected so as to evaluate Amy’s family foundation, and the earth I was entering. It is imperative to distinguish any possible peril or hazard before making home visits, for yourself and partners, (Trevithick, 2000) so as to maintain a strategic distance from botches I clung to the solitary specialist strategy of the office, checking this with my work based administrator. For all visits I point by point the location, time plan, base contact, making a point to have my portable on me consistently, and was answerable for entering subtleties onto the organization case the executives database. By embraced this duty I accomplished Key Role 4 of the National Occupational Standards (NOS) â€Å"Manage hazard to people, families, carers, gatherings, networks, self and colleagues† (refered to in Higham, 2006). Evaluation is a ceaseless procedure, and changes with conditions, so is integral to having any kind of effect. It concerns making decisions while remaining non-judgemental (Middleton, 1997). I ended up thinking about this when undertaking the appraisal. As per Milner and O’Byrne (2002) â€Å" If appraisal is successful then it makes it more probable that mediation will succeed† (refered to in Parker and Bradley, 2006 pg.8) My first visit to the family was with a social specialist from the underlying appraisal group, empowering her to advise me regarding the family foundation. The social laborer needed to acquaint me with the family and clarify my inclusion, and her resulting withdrawal. As this mediation was at an early stage in my situation I felt consoled having the social specialist present, and it reached less ‘nerve racking’. I posed key inquiries, assembled genuine proof in anticipation of my intercession, meeting Key Role 1 of the NOS, empowering me to manufacture an image, inspect all components, center and organize. Thusly, by taking a gander at the more extensive picture and other social ecological components I had the option to cooperate with the family, and apply proper systems to determine their issues. First contact is significant, and I utilized my relational abilities to build up great commitment, â€Å" †¦ correspondence is a focal element of interaction.† (Thompson 1996, pg.8). During evaluation, and all through my mediations, I exhibited the center states of sympathy, compatibility and unequivocal positive respect (Rogers, 1951) viably by tuning in, indicating regard, being transparent with respect to the amount we could accomplish, while showing against severe and hostile to oppressive practice. This is the underlying phase of frameworks hypothesis, assembling a trusting, protected, getting relationship, where we had the option to recognize objectives, plan, make suggestions and haggle to accomplish the ideal results. I felt it was essential to build up a relationship based on shared trust and regard so I directed my appraisal, and resulting visits, in the family home with the goal that they all felt agreeable (Koprowska, 2005). I posed inquiries, effectively tuning in and watching communication simultaneously, as per Coulshed and Orme (1998, pg.48) â€Å"Systems hypothesis requires talking with, appraisal abilities and advising skills.† Evaluating the relational intricacies, I settled on the choice to as a matter of first importance support Amy and spotlight on her prosperity, as I feel kids are owed a more prominent obligation of care. I needed to cause her to feel make sure about and revamp her certainty to empower her to thrive, and furthermore in light of the fact that she was the introducing issue for the family. It was evident that social, individual and monetary components were affecting on the family and they expected to defeat these impediments so as to accomplish positive results. Utilizing frameworks hypothesis made it hard to distinguish where to intercede. The intricacy of their lives made it hard to address s

British Invasion Essay Example For Students

English Invasion Essay At the point when one considers awesome there is an entire rundown of descriptors to depict a band. The gatherings can go from laid back to an in your face, ultra boisterous demonstration of shows. There are numerous distinctions in musical gangs and none is more noteworthy than the deviation between Desert spring and Dave Matthews Band. From childhood to impacts, the distinctions are spoken to in the music and the individuals who live for it. They may be under a similar classification however there are not many correlations that are so far separated. Desert spring is the chief delegate of a regular workers band. Their old neighborhood of Manchester, England is an extreme town of industry. The individuals are known for theyre difficult work and significantly harder celebrating. Interestingly, Dave Matthews was raised on a South African home as the child of a represetative. His old neighborhood was brimming with legitimate English families, most being from privileged. The individuals from Oasis recount their initial medication days, shop lifting, and hard celebrating. Medications were a significant piece of the groups early years as was hard, ear impacting awesome. Matthews once reprimanded this conduct by Oasis as he declared his own virginity in the medication world. In run of the mill Oasis design, Matthews was excused with swear words and the raising of a specific finger. Maybe the greatest contrast between the two groups is their music and fan base. Desert spring is known for truly playing at most extreme level, while Matthews has a mellower and practically alleviating show sound level. He additionally has a restricted stage with small lighting when contrasted with Oasis amazing impacts that appear to beat with the music. These glimmering lights appear to enact the rambunctious group found at the commonplace Oasis appear. The model fan is prepared to bounce for two hours in a row and they are the direct inverses of the standard Dave Matthews Band fan. While the Oasis fan bounces, you notice they calmly dress in plain jeans and striped T-shirts. The Dave Matthews fan is consistently wearing Old Navy apparel and preppy khaki jeans. They are concerned how close they resemble the individual close to them and the Oasis fan wears whatever is most tidy when they wake up. Fundamentally, the Oasis fan thinks about the music and not the scene. A Dave Matthews show is to a greater extent a school occasion than a stage performance. In general, the distinction between the two is more than apparel or lights. It is about the music and about the individuals who rush for it by the majority. Every band sound appears to think about the characters of its ardent devotees. Regardless of whether its a preppy, lager chugging, fraternity promise or a coolly dressed young lady remaining on the corner whistling her preferred Oasis tune, the distinctions go further than two classes at the music store.

Words to Help You Out With Essay Writing

Words to Help You Out With Essay WritingYou can spend a lot of time trying to make a concise, clear essay with lots of words on it, but if you can't figure out what to say in the first place, your essay will be a very poor representation of who you are trying to be. So, as someone who has struggled with many kinds of essay writing, here are some helpful words to help you when writing an essay.The first term is the essay. There is much debate about this one, but I think it's best to follow the Oxford English Dictionary and just use essay for the article. It's no different than writing a newspaper article or a magazine article, except that when you write an essay, you are trying to persuade someone to agree with you and not disagree with you. That can be difficult, especially when people don't agree with you, so the term essay is more of a guiding term.Next is used in two ways. One is to mean something like a report, an account, or an editorial, but in the essay sense it also means 'a written document that is generally accepted as authentic.' So, when you are writing an essay, this is just a short way of saying document. The main difference between writing an essay and writing a news article is that an essay is longer and harder, so that you can't just put a bunch of facts and figures on the page. But an article, especially if it's about an idea or an opinion, can simply present the facts and use the word presented in the title, and the name of the author, and then turn the body of the article into a recommendation.This term is used when writing a memoir, but if you are writing a memoir, it's very important to remember that not all memoirs are about the same thing. If you are writing a memoir to remember a wedding that happened 10 years ago, then your book is all about the wedding. However, if you are writing a memoir toremind yourself of the time that you spent with a loved one who passed away, then your memoir can be about anything else. Just keep that in mind when you are writing your memoir.This is another term that's used to define an important part of the essay. But, it's also used in many other contexts, so it's good to be familiar with both of them. The other term is the term thesis, which is usually used to describe the main idea of the essay. A thesis is the most important part of the essay, because it gives your essay its main purpose, which is to persuade or convince somebody to agree with you.This is a term that is used to describe the parts of a long essay, so you want to make sure that you use it correctly. It's generally used to refer to the first part of the essay, which is what everyone calls the introduction. Then you will move onto the second part, which is called the body.This is another term that's used to describe the second part of an essay, which is the conclusion. The conclusion is where you conclude your article and lay out the message that you are trying to get across, such as an opinion. In some cases, you might also want to use the term conclusion as a substitute for the body, but in most cases you should always use the term conclusion.These are all terms that you will be using throughout your essay writing, so make sure that you know what they mean, and how to use them. Once you have this knowledge, you will be able to write a well-structured essay in no time at all.

Essay The Memorable Mercutio in Romeo and Juliet - 890 Words

The Memorable Mercutio Shakespeare created many incredible plays during his lifetime: tragedies, comedies and histories. One of Shakespeares most famous plays is the tragedy Romeo and Juliet. Furthermore, one of his greatest creations, as well as most memorable character, lies within the pages of this tale. Although he died early on, Mercutio spent his time entertaining the audience with every act and word. Throughout Romeo and Juliet, Mercutio displays notable acts of witty humor, loyalty and devotion to Romeo, as well as hot-headed rash behavior, which stick with the reader, even after his death. Whether it is crude humor or a witty remark, Mercutio amuses readers over the course of the play. Towards the beginning of the play,†¦show more content†¦During the play, Mercutio stood out due to his vast contrast to the constant melancholy tone, which leaves a much larger impression on readers. Although there are times where Mercutio mocks Romeo’s love, Mercutio is still incredibly dutiful to his friend on several occasions. Before Romeo meets Juliet, he is a rather gloomy fellow that is partaking in an unrequited love. Even though Mercutio is not the best at showing sympathy, like his friend Benvolio, Mercutio still wishes to try and cheer up Romeo. The friends’ first idea is to take Romeo to a Capulet party, hoping the energetic atmosphere will improve his mood. On the way there, Romeo states that he doesn’t feel like dancing, which leads to Mercutio saying, in all seriousness, â€Å" Nay, gentle Romeo, we must have you dance†(1.4 13). Mercutio really is concerned about Romeo’s well being and wants him to dance and enjoy the party. The discussion continues with Romeo saying his shoes are made of lead due to his sorrowful love, but Mercutio retorts that, You are a lover; borrow Cupids wings, And soar with them above a common bound† (1.4 17-18). At this point, Mercutio is looking for anything that can cheer Romeo up, which can be difficult for Mercutio, seeing that they often have rather different opinion of love. Much later into this tale, Tybalt, one of the enemy family’s members, wishes to fight Romeo, but Romeo refuses. Mercutio, not fully understanding Romeo’s peaceful approach remarks, â€Å"O calmShow MoreRelatedRomeo and Juliet Character Analysis - Mercutio1427 Words   |  6 Pagescreated some of the most dynamic and interesting characters in written history, and in Romeo and Juliet there were several memorable ones. Aside from the hero and heroine, the voluble and witty Mercutio is as memorable a character as is found in all of Shakespeares plays. He acts as a significant character in terms of plot advancement; but more importantly, Mercutio himself is a fascinating man in many aspects. 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Where Is Central America the Countries of the Region

Gambling Is A Big Problem - 911 Words

Gambling Essay Imagine a family member had a gambling problem and was never around to care for his family. Gambling is a big problem in the world today and people lose their money that way. The problems are money problems, health issues, and suicide risk. People always have problems with money problems because they will gamble until they have nothing left to gamble with. It’s a problem because all the money that people are spending could be going into stores so they can provide food and clothes for their family. â€Å"When family members learn that savings, property or belongings have been lost, it can make them feel scared, angry and betrayed† (Effects of Gambling). Some people gamble so much they can go bankrupt. â€Å"In extreme cases, problem†¦show more content†¦The solution that the people have come up with is to find another activity that gives the players the same feelings that gambling does.  ¨Distract yourself with another activity, such as cleaning your house, going to the gym, or watching a movie ¨ (Gambling Addiction and Problem Gambling). People can reach out for other people s advice and suggestions to help with people s gambling problems.  ¨People can call a trusted family member, meet a f riend for coffee, or go to a Gamblers Anonymous meeting ¨ (Gambling Addiction and Problem Gambling). It gives people physical and mental health problems. â€Å"This can include anxiety, depression and stress-related problems such as poor sleep, ulcers, bowel problems, headaches and muscle pains† (Effects of Gambling). The third problem is that from gambling people can have temptations to go suicide. â€Å"Rates of suicide are higher for people who gamble excessively, and for their family members. The people most likely to attempt suicide are those who also have mental health problems (like depression) or who heavily use alcohol or other drugs† (Effects of Gambling). Suicide risks from gambling have gone up over the years because teens get all the anxiety and depression from playing. â€Å"A study undertaken in Hong Kong in 2010 found that of the 233 gambling suicides in the city over the course of a year, 110 of the victims

Diesel Swot free essay sample

The solid consumer perception of the brand ethics and quality product offering back then set an immediate competitive advantage around the introduction of the additional items added to the clothing range. The Diesel brand portrays a lifestyle, something for the consumer to buy into rather than just buying a piece of clothing and this is reflected in one of their tag lines to ‘make people feel different and provocative’(Ennic Gilli Fort 2005). They themselves are passionate about the products they create and their commitment to produce quality, comfortable and trendy clothing have undoubtedly helped to build the consumers trust and belief in them and what they stand for. These brand qualities are carried right through their range and the consistent brand promises they emit only add to the success of selling their products. Diesel continues to diversify their collection and since 2000 have launched a premium sunglasses range, popular fragrances, wrist watches and even a hotel chain! The move to extend the brand outside a clothing range has allowed them to widen their target market and acquire customers from segments they may not have with just as a clothing brand. We will write a custom essay sample on Diesel Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The product extension can also increase the retention of their current customer base by offering even more desirable consumables and in turn build on the consumer’s emotional feeling to want the products. The Brand name itself is carried forward to the new product categories and this can potentially give an immediate competitive advantage in a sometimes overcrowded marketplace. Another benefit for Diesel is the trust created between the customer and the brand through quality consistently in their clothing, the customer knows what to expect from their purchase. This trust can be seen as an emotional attachment which in turn can strengthen consumer loyalty to Diesel. Pricing: Premium pricing can give the perception that Diesel is a more of an exclusive brand but also, the brand success can allow their products to fall within the premium price range thus only increasing the bottom line through the sales of high margin products. The result of selling high margin products which ultimately leads to a greater cash flow, and this allow Diesel to incorporate above the line marketing campaigns in to their marketing strategy. A healthy budget can be set aside for these mass campaigns only strengthening the brand further. People: I think undoubtedly the dedication, passion and creativity of Diesel’s workforce shows through in their brand and also makes them a desirable brand to be employed by. Place: Diesel flagship stores and selective distribution of their products are another benefit for Diesel. The stores embody the core image of the brand and the marketing within these stores is to focus on channelling this image to the customer on entering the store. Promotion: Diesels strong brand which exudes passion and energy is clearly shown in their marketing strategy. Using a combination of ‘above the line’ and ‘below the line’ marketing techniques, their promotions are always aimed at engaging the customer and creating a two way dialogue. Both methods are beneficial to the brand but in different ways. Through Diesels above the line campaigns, they can reach the mass market and attempt to push the lifestyle aspect they really believe in. This can be seen in their advertising campaigns consistently, where the images used can be thought provoking, sometimes bold and occasionally controversial, the most recent ‘Be Stupid’ campaign being an example. The idea is to encourage the customer to interact with the brand, the lifestyle, on the chance if they like it, they’ll also like the products. The launch of Diesel U Music in 2001 is a prime example where engagement and interaction with the customer is key to its success, ‘A year ahead of MySpace Diesel:U:Music ventures online forming one of the fore runner digital music communities’ (Diesel, 2012) Benefits for the consumer: Price: Quality and price transparency amongst the range of products mean the customers know what to expect from their purchase and can trust the brand. Consumers are willing to pay for quality goods and they then benefit from the quality. Product: It could be said that wearing Diesel clothing says something about the person who wears them, the consumer may feel it gives them status. The consumer’s personality may be expressed through the clothes they wear, and Diesels distinctive clothing range focuses on quality and identity but at the same time their marketing campaigns embody a funky vibe that it’s cool to be uncool with slight comical aspect. Mazurek 2011) The consumer can also engage with the brand and can feel part of the lifestyle portrayed through the ad campaigns. There can be a perception in the wearers mind that the clothing can enhance their self-image and thus fulfil the need for self-expression. Consistency, consumers know what to expect from the premium product they’re purchasing Diesel consumers know what to expect when they purchase a Diesel product. There is a clear quality and price transparency which builds a trust between the customer and the Diesel brand. This can mean there is less risk involved when the consumer comes to making decisions in the buying process. The customer’s perception of the brand must encompass value and promises of quality, clearly Diesel consumers benefit here as Diesel deliver on both. (Jacobson 2010) Q2. Conduct a comprehensive SWOT analysis on the Diesel Company. Note this question also requires you to research the company history. SWOT Definition: Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. Internal Internal Positive Positive Negative Negative External External Strengths: Diesels brand identity is global, and its presence is over 90 countries worldwide backs this up. They have worked hard developing and refining what the brand stands for. The tag line, ‘For Successful Living’, born from the 1991 global marketing strategy represented the brand perfectly and paved the way for the fashion phenomenon that followed. Matt Haig 2004) Creative and passionate staff are a positive for any company and with Diesel the fact that their workforce are fully committed and believe in the brand itself shows through in their products and promotional campaigns. Rosso’s leadership skills drive the workforce, he is admired and it could be said he is a very inspiring character. According to Lipke (2010) Renzo was named as a Global Leader by Millennium Promise, a social group who were set up in 2005 by two me n, Jeffery Sachs and Ray Chambers, their aim is to halve worldwide poverty by the year 2015. Rosso serves as an ambassador for Millennium Promise and also provides funding for the project. And in the words of the founders himself Jeffery Sach’s â€Å"To have Renzo on your side is energy and creativity and ingenuity and reach. When you have someone who is world-class energy and world-class creativity, it makes a huge, huge difference†. (David Lipke 2010) Weaknesses: Diesels premium pricing strategy can be seen as a disadvantage to them as an item is only worth what a consumer is prepared to pay for it. The perception of quality and brand image must shine through in the products and meet the expectations of the customers. If these expectations are not met the risk is in not retaining and producing a loyal customer. This analogy can also feed into the fact that they do not own the majority of the stores retailing their products. The lack of control over the concession stores means that Diesel has to trust and rely on the individual retailers to promote products the Diesel way. This can mean that the Diesel image portrayed to potential customers is not consistent with the brand guidelines. Opportunities: Brands often use celebrity endorsements in order to heighten brand awareness and drawn attention to mass marketing campaigns. According to Spielman (1981), the use of a celebrity in an advertising campaign can make the ad more distinguishable and give a sense of sincerity. A celebrity endorsement is an obvious opportunity for Diesel as a global brand to make their products even more desirable however it could be debated whether their campaigns would ever actually require an endorsement as they are quite successful as they are. Threats: The black economy and the sale of counterfeit goods can seriously damage a brand image. Companies can experience a profit loss and the consumer is exposed to low quality products which can in turn affect brand loyalty. It is estimated by Reconnaissance International, a publishing/consulting firm, the black market costs the global economy $500 billion and proceeds have been used in criminal activity which in itself is a huge issue. (Brian H Murray 2004) The recent worldwide economic downturn has been more than a concern for most organisations. As a lot of consumers have tightened their purse strings, demand for certain products fall and the clothing industry is certainly not immune to the crisis. Back in 2009 Diesel seemed to have escaped the negative effects of the downturn according to their CEO (at the time) in this statement, and also had no intention of trimming prices either â€Å"A lot of brands will go out there with lower pricepoints. But is Apple discounting the iPod? No. Is Diesel going to screw around with our denim? No. It’s a short-term economic blip, we’re still up single digits this year. We’re going to attack the market with innovations, not cost reductions. † Good to hear some positivity, however I fear no one is out of the woods just yet. Q3. Discuss using Diesel and other related clothing brands as examples, the benefits and limitations of premium pricing. In your opinion, what impact do you feel the global economic turndown has had on the premium clothing industry? Definition Premium Pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price (Gittings 2002). Pros and Cons of Premium Priced Clothing Pros: It can be argued that premium pricing can create demand for a product. In Diesels case the decision to reduce, by 40%, the number of outlets where the Diesel products are sold meant they could carefully choose where the products are available thus creating more demand. This was a strategic and deliberate move, which chose stores where consumers were will willing to pay a premium price for the perceived luxury items. As the distribution on some products halved, pricing doubled on other products which only made the items more exclusive and they weren’t as widely available. Diesel was able to advertise in high-end magazines and boosted their advertising budget considerably after the move. . (Malone 2005) The G-Star Jeans brand is another example of where premium prices are charged based on the consumer perception of the brand. The brand positions itself as creating authentic, innovative, avant-garde clothing. With unique qualities clearly identifying their jeans and the continuous innovation to stay on trend, they have built up a strong consumer following which allows them to charge premium prices. (www. infobarrel. om, No date) For both, a premium pricing strategy can also result in a healthy profit margin! Cons: Premium pricing strategy can have a negative side in that it is assumed that the consumer will pay the price. The risk can be that the consumer expects a high quality product and if those expectations are not met a bad buying experience is felt. Another disadvantage is that competitors can undercut prices and this can potentially lead to a los s of sales. Selective distribution in order to make the products more exclusive and therefore keep at premium prices can also lead to a narrower segment of the market accessing the products. Giddens, Parcell, Brees 2002) Effects of the global economic downturn on the premium clothing industry, in my opinion: I think the downturn in the global economy has had a heavy impact on the fashion and clothing industry in relation to companies. On trend and branded clothing tend not to be on the priority list when a consumer comes to purchasing new clothes these days in my opinion, there’s just not enough pennies in the pocket and I think customers will search for bargains more often than not. This can obviously have a negative impact on the overall profits of high end product thus potentially forcing the brand to undercut prices in order to sell. Another negative effect I believe is the loss of jobs in local areas where clothing is manufactured. Any company in a time of crisis will strive to keep buying and production costs at a minimum to increase profit margin. This has seen clothing organisations, in for example the US, source material from cheaper overseas countries such as China and have the garments manufactured abroad also, for example Vietnam.