Ask an Expert How to Boost your Author SEO Reedsy

Ask an Expert How to Boost your Author SEO Reedsy How to Boost your Author SEO: An Interview with Murray Izenwasser As an author in the beginning stages of a marketing strategy, where do you start when it comes to author Search Engine Optimization (SEO)? It can be very daunting having to compete with large publishing houses as well as already successful and well-known authors. To help tackle this really important topic, we had SEO expert Murray Izenwasser give his insights on how exactly author SEO works.Click play below to watch the video chat or read the transcript below! Hi Murray, I really appreciate you talking with me today. Why don’t you start out by giving us a bit of background on yourself and Biztegra?Thank you! I’ve been doing the online stuff since the 90s so a long time, but Biztegra has been around for about 6 or 7 years now. When we started Biztegra we wanted to bring the digital agency and the way we approach it to a smaller organization. We do two things: marketing on one side and technology on the other. With marketing, we do the optimizations for searches on social and mobile applications and for technology we have developers in Argentina who build out the web, social, and mobile applications we need to support those marketing programs.Last year, we launched a product called Publishr, which is a platform where our publishing clients will be able to move their websites over and onto. In the publishing industry, we’ve found that there’s a lot of opportunities for websites to improve. Historically, people in p ublishing were â€Å"bound† to traditional printing and now the people who are left are the onesThat's great and I agree with you that it really just does come down to time and not annoying your audience. This has been very helpful for our authors who are either trying to rank higher on Google or building their author website or trying to gain traffic on their blogs. Thank you so much, Murray!Follow Murray Izenwasser and Reedsy on Twitter: @MurrayIz and @ReedsyHQHave you experimented with SEO and Content Marketing? Do you have a marketing strategy for your next book launch? Let us know your thoughts, or ask Murray any question you want, in the comments below!

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buy custom Ethical Decisions essay Human beings make ethical decisions on a daily basis, where they have to make choices that affect their morality. This is as a result of the societal norms that govern our lives. Such norms determine what is good or evil, and as human beings we have to make these decisions on a regular basis. Definition Ethics, which is also, known as moral philosophy is a branch of philosophy that seeks to address questions of morality. These include concepts such as, right, wrong, good, bad, evil, virtue and justice (Badiou, 2001). Nabor (2003, p. 2) defines ethics as the study of the nature and morality of the human acts. This raises the question of what makes a moral action in the first place. Nabor (2003) further argues that study of ethics deals with types of questions, one critically normative and the other theoretical. The paper is based more on what is seen to be critically normative. Case study Consider a situation where a safety consultant in private practice who has experience working in the field for about two years. In one instance you get to consult for an organisation where workers' compensation cost for personnel in one of the buildings is extremely high. The consultant evaluates the situation and finds out that only restricted personnel are allowed in the building, hence little supervision for the management personnel. The consultant also discovers routine dumping of toxic substances in a nearby stream and disposal of large amounts of benzene in the same sewer. This leads to severe cases of heavy metal poisoning, and the workers have no sense of the health hazards. The consultant submits the report to the human resources director and informs the director about the case of metal poisoning. The director tells the consultant to keep quiet on those findings as they are the result of competitive pressure and promises regular consultancy work for the consultant. Discussion From the above scenario we can deduce a case of morality, which is within the realms of ethics. The consultant finds a problem in an organization, but is promised an increase in payment and future work if he keeps quiet on the case. Many people find themselves in this situation on a regular basis. The consultant finds himself in a situation where he has to make what Rae (1995) calls moral choice. He could choose to cooperate with the human resources director, and keep secret his findingss. This will be to the detriment of the innocent staff suffering the consequences of metal poisoning which they have no knowledge of. He could also opt to report the case to the relevant authority, in this case starting with the top management of the organization, or the legal authority that regulates the workers rights and agents monitoring environmental pollution. The consultant will have made an ethical decision in either way, including keeping quite on the problem. Ethics is concerned with the study of situations as the case study shows, where the consultant has to make a moral decision that will affect many people. Conclusion Ethics which is concerned with making moral decisions affects many people on a daily basis. This is where people have to make moral decisions that will affect both others and themselves. Such decisions are governed by the regulations within the society where one lives. Based on the case study described above, it is observed that the human resource director was aware of the hazardous conditions the staffs were working in, but was ready not to initiate any changes. On the other hand, the consultant who discovered the problem in his investigations had the duty and responsibility to alert the relevant authorities. Buy custom Ethical Decisions essay

Media and Child Welfare Essay Example | Topics and Well Written Essays - 750 words

Media and Child Welfare - Essay Example (concerning digitization) and cultural shifts (towards a more individualistic consumer society) appear to have handed new media technologies a competitive advantage over their predecessors† (Freedman, 2006, 275). With more and more people utilizing the new forms of disseminating relevant issues and information for various purposes, critical issues on child welfare are increasingly being criticized. Children at very young ages are solely dependent on their parents for support – physical, emotional, financial, spiritual, and in other developmental aspects. Parents usually devote quality time and effort to assure that their kids experience a wide spectrum of developmental and socialization skills needed to prepare them for the future. Issues that affect children’s welfare are scrutinized for violations of ethical codes of conduct in terms of research and manner of dissemination to the public. Ethical issues in research involving children range from concerns affecting children directly and the areas involved in undertaking the research. Those critical ethical issues that emerge affecting children are giving informed consent, competencies of children, environmental and social context, and controversial issues such as child abuse, neglect and all forms of aggression, among others. Issues affecting child welfare take into consideration the sensitivity of the topic, the aims of the research, methodologies, sources of funds, and participants to the study, to name a few. According to the UNC – Chapel Hill School of Social Work (2005), â€Å"on the face of it the effectiveness of rural child welfare social workers and the media do not appear to be related, but they are. Indeed, any agency’s ability to ensure the safety and well-being of children is significantly influenced by the way that agency is perceived by families and the general public. And the media is a very powerful player when it comes to educating citizens and shaping public opinion† (par.