Essay The Memorable Mercutio in Romeo and Juliet - 890 Words

The Memorable Mercutio Shakespeare created many incredible plays during his lifetime: tragedies, comedies and histories. One of Shakespeares most famous plays is the tragedy Romeo and Juliet. Furthermore, one of his greatest creations, as well as most memorable character, lies within the pages of this tale. Although he died early on, Mercutio spent his time entertaining the audience with every act and word. Throughout Romeo and Juliet, Mercutio displays notable acts of witty humor, loyalty and devotion to Romeo, as well as hot-headed rash behavior, which stick with the reader, even after his death. Whether it is crude humor or a witty remark, Mercutio amuses readers over the course of the play. Towards the beginning of the play,†¦show more content†¦During the play, Mercutio stood out due to his vast contrast to the constant melancholy tone, which leaves a much larger impression on readers. Although there are times where Mercutio mocks Romeo’s love, Mercutio is still incredibly dutiful to his friend on several occasions. Before Romeo meets Juliet, he is a rather gloomy fellow that is partaking in an unrequited love. Even though Mercutio is not the best at showing sympathy, like his friend Benvolio, Mercutio still wishes to try and cheer up Romeo. The friends’ first idea is to take Romeo to a Capulet party, hoping the energetic atmosphere will improve his mood. On the way there, Romeo states that he doesn’t feel like dancing, which leads to Mercutio saying, in all seriousness, â€Å" Nay, gentle Romeo, we must have you dance†(1.4 13). Mercutio really is concerned about Romeo’s well being and wants him to dance and enjoy the party. The discussion continues with Romeo saying his shoes are made of lead due to his sorrowful love, but Mercutio retorts that, You are a lover; borrow Cupids wings, And soar with them above a common bound† (1.4 17-18). At this point, Mercutio is looking for anything that can cheer Romeo up, which can be difficult for Mercutio, seeing that they often have rather different opinion of love. Much later into this tale, Tybalt, one of the enemy family’s members, wishes to fight Romeo, but Romeo refuses. Mercutio, not fully understanding Romeo’s peaceful approach remarks, â€Å"O calmShow MoreRelatedRomeo and Juliet Character Analysis - Mercutio1427 Words   |  6 Pagescreated some of the most dynamic and interesting characters in written history, and in Romeo and Juliet there were several memorable ones. Aside from the hero and heroine, the voluble and witty Mercutio is as memorable a character as is found in all of Shakespeares plays. He acts as a significant character in terms of plot advancement; but more importantly, Mercutio himself is a fascinating man in many aspects. 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At the beginning of the play, Juliet is depicted as innocent and respectful, but as the play progresses, her confidence becomes evident, especially in her act of rebelling against her parents and following the Friar’s plan to ‘commit suicide’. Unfortunately, even though Juliet shows the extent of her love despite her fear, she realises that her desired outcomeRead MoreWilliam Shakespeare s Romeo And Juliet1400 Words   |  6 PagesTitle: Romeo and Juliet Author: William Shakespeare Genre: Romance and Tragedy. Setting The story is taking place in Verona, Italy, it is a midcentury-1590s background story, and the cultural context was that there is the feuds between the two families; Montagues and Capulets, which were giving attentions to all the people living in Verona. 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Shakespeares plays can be separated into three different categories, the comedy, tragedy andRead MoreThe Importance of Act 3 scene 1 of Romeo and Juliet by William Shakespeare2893 Words   |  12 Pagesscene 1 of Romeo and Juliet by William Shakespeare There are a number of points and specific aspects to Act 3 scene 1 of Romeo and Juliet by William Shakespeare, that make it an extremely important part in the play. It is a scene of extreme dramatic tension and excitement. A scene of events that would be worthy of recollection by Elizabethan audiences. This is a scene made of intense confrontation resulting in the death of influential characters, Mercutio and TybaltRead MoreEssay about How to Tell If Your Love Is a Real Treasure or Real Rubbish1002 Words   |  5 Pagesthe world. In Shakespeares play, Romeo and Juliet, a pair of lovers denotes the strength of true love and its ability to overcome nearly all obstacles. However, this kind of love is a rarity due to its pureness but somehow many cheap imitations are still mistaken for real love. Romeo and Juliets love is authentic and by no means an infatuation seeing as first of all, they both risk their lives to see each other and would rather die than be separated. Juliet also has an unusual level of loyaltyRead MoreThea 1016562 Words   |  27 PagesFinal Project Part1: Directorial Vision Statement The piece that I selected for this formal treatment is Romeo and Juliet by William Shakespeare. I select this for a couple of reasons that are listed as the following. First of all, Romeo and Juliet is so famous and popular all around the world, and the two main characters—Romeo and Juliet are so well-known that even people who have no idea about theatre or the original piece of work know they are tragic lovers whose families resented each other

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Gambling Is A Big Problem - 911 Words

Gambling Essay Imagine a family member had a gambling problem and was never around to care for his family. Gambling is a big problem in the world today and people lose their money that way. The problems are money problems, health issues, and suicide risk. People always have problems with money problems because they will gamble until they have nothing left to gamble with. It’s a problem because all the money that people are spending could be going into stores so they can provide food and clothes for their family. â€Å"When family members learn that savings, property or belongings have been lost, it can make them feel scared, angry and betrayed† (Effects of Gambling). Some people gamble so much they can go bankrupt. â€Å"In extreme cases, problem†¦show more content†¦The solution that the people have come up with is to find another activity that gives the players the same feelings that gambling does.  ¨Distract yourself with another activity, such as cleaning your house, going to the gym, or watching a movie ¨ (Gambling Addiction and Problem Gambling). People can reach out for other people s advice and suggestions to help with people s gambling problems.  ¨People can call a trusted family member, meet a f riend for coffee, or go to a Gamblers Anonymous meeting ¨ (Gambling Addiction and Problem Gambling). It gives people physical and mental health problems. â€Å"This can include anxiety, depression and stress-related problems such as poor sleep, ulcers, bowel problems, headaches and muscle pains† (Effects of Gambling). The third problem is that from gambling people can have temptations to go suicide. â€Å"Rates of suicide are higher for people who gamble excessively, and for their family members. The people most likely to attempt suicide are those who also have mental health problems (like depression) or who heavily use alcohol or other drugs† (Effects of Gambling). Suicide risks from gambling have gone up over the years because teens get all the anxiety and depression from playing. â€Å"A study undertaken in Hong Kong in 2010 found that of the 233 gambling suicides in the city over the course of a year, 110 of the victims

Diesel Swot free essay sample

The solid consumer perception of the brand ethics and quality product offering back then set an immediate competitive advantage around the introduction of the additional items added to the clothing range. The Diesel brand portrays a lifestyle, something for the consumer to buy into rather than just buying a piece of clothing and this is reflected in one of their tag lines to ‘make people feel different and provocative’(Ennic Gilli Fort 2005). They themselves are passionate about the products they create and their commitment to produce quality, comfortable and trendy clothing have undoubtedly helped to build the consumers trust and belief in them and what they stand for. These brand qualities are carried right through their range and the consistent brand promises they emit only add to the success of selling their products. Diesel continues to diversify their collection and since 2000 have launched a premium sunglasses range, popular fragrances, wrist watches and even a hotel chain! The move to extend the brand outside a clothing range has allowed them to widen their target market and acquire customers from segments they may not have with just as a clothing brand. We will write a custom essay sample on Diesel Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The product extension can also increase the retention of their current customer base by offering even more desirable consumables and in turn build on the consumer’s emotional feeling to want the products. The Brand name itself is carried forward to the new product categories and this can potentially give an immediate competitive advantage in a sometimes overcrowded marketplace. Another benefit for Diesel is the trust created between the customer and the brand through quality consistently in their clothing, the customer knows what to expect from their purchase. This trust can be seen as an emotional attachment which in turn can strengthen consumer loyalty to Diesel. Pricing: Premium pricing can give the perception that Diesel is a more of an exclusive brand but also, the brand success can allow their products to fall within the premium price range thus only increasing the bottom line through the sales of high margin products. The result of selling high margin products which ultimately leads to a greater cash flow, and this allow Diesel to incorporate above the line marketing campaigns in to their marketing strategy. A healthy budget can be set aside for these mass campaigns only strengthening the brand further. People: I think undoubtedly the dedication, passion and creativity of Diesel’s workforce shows through in their brand and also makes them a desirable brand to be employed by. Place: Diesel flagship stores and selective distribution of their products are another benefit for Diesel. The stores embody the core image of the brand and the marketing within these stores is to focus on channelling this image to the customer on entering the store. Promotion: Diesels strong brand which exudes passion and energy is clearly shown in their marketing strategy. Using a combination of ‘above the line’ and ‘below the line’ marketing techniques, their promotions are always aimed at engaging the customer and creating a two way dialogue. Both methods are beneficial to the brand but in different ways. Through Diesels above the line campaigns, they can reach the mass market and attempt to push the lifestyle aspect they really believe in. This can be seen in their advertising campaigns consistently, where the images used can be thought provoking, sometimes bold and occasionally controversial, the most recent ‘Be Stupid’ campaign being an example. The idea is to encourage the customer to interact with the brand, the lifestyle, on the chance if they like it, they’ll also like the products. The launch of Diesel U Music in 2001 is a prime example where engagement and interaction with the customer is key to its success, ‘A year ahead of MySpace Diesel:U:Music ventures online forming one of the fore runner digital music communities’ (Diesel, 2012) Benefits for the consumer: Price: Quality and price transparency amongst the range of products mean the customers know what to expect from their purchase and can trust the brand. Consumers are willing to pay for quality goods and they then benefit from the quality. Product: It could be said that wearing Diesel clothing says something about the person who wears them, the consumer may feel it gives them status. The consumer’s personality may be expressed through the clothes they wear, and Diesels distinctive clothing range focuses on quality and identity but at the same time their marketing campaigns embody a funky vibe that it’s cool to be uncool with slight comical aspect. Mazurek 2011) The consumer can also engage with the brand and can feel part of the lifestyle portrayed through the ad campaigns. There can be a perception in the wearers mind that the clothing can enhance their self-image and thus fulfil the need for self-expression. Consistency, consumers know what to expect from the premium product they’re purchasing Diesel consumers know what to expect when they purchase a Diesel product. There is a clear quality and price transparency which builds a trust between the customer and the Diesel brand. This can mean there is less risk involved when the consumer comes to making decisions in the buying process. The customer’s perception of the brand must encompass value and promises of quality, clearly Diesel consumers benefit here as Diesel deliver on both. (Jacobson 2010) Q2. Conduct a comprehensive SWOT analysis on the Diesel Company. Note this question also requires you to research the company history. SWOT Definition: Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. Internal Internal Positive Positive Negative Negative External External Strengths: Diesels brand identity is global, and its presence is over 90 countries worldwide backs this up. They have worked hard developing and refining what the brand stands for. The tag line, ‘For Successful Living’, born from the 1991 global marketing strategy represented the brand perfectly and paved the way for the fashion phenomenon that followed. Matt Haig 2004) Creative and passionate staff are a positive for any company and with Diesel the fact that their workforce are fully committed and believe in the brand itself shows through in their products and promotional campaigns. Rosso’s leadership skills drive the workforce, he is admired and it could be said he is a very inspiring character. According to Lipke (2010) Renzo was named as a Global Leader by Millennium Promise, a social group who were set up in 2005 by two me n, Jeffery Sachs and Ray Chambers, their aim is to halve worldwide poverty by the year 2015. Rosso serves as an ambassador for Millennium Promise and also provides funding for the project. And in the words of the founders himself Jeffery Sach’s â€Å"To have Renzo on your side is energy and creativity and ingenuity and reach. When you have someone who is world-class energy and world-class creativity, it makes a huge, huge difference†. (David Lipke 2010) Weaknesses: Diesels premium pricing strategy can be seen as a disadvantage to them as an item is only worth what a consumer is prepared to pay for it. The perception of quality and brand image must shine through in the products and meet the expectations of the customers. If these expectations are not met the risk is in not retaining and producing a loyal customer. This analogy can also feed into the fact that they do not own the majority of the stores retailing their products. The lack of control over the concession stores means that Diesel has to trust and rely on the individual retailers to promote products the Diesel way. This can mean that the Diesel image portrayed to potential customers is not consistent with the brand guidelines. Opportunities: Brands often use celebrity endorsements in order to heighten brand awareness and drawn attention to mass marketing campaigns. According to Spielman (1981), the use of a celebrity in an advertising campaign can make the ad more distinguishable and give a sense of sincerity. A celebrity endorsement is an obvious opportunity for Diesel as a global brand to make their products even more desirable however it could be debated whether their campaigns would ever actually require an endorsement as they are quite successful as they are. Threats: The black economy and the sale of counterfeit goods can seriously damage a brand image. Companies can experience a profit loss and the consumer is exposed to low quality products which can in turn affect brand loyalty. It is estimated by Reconnaissance International, a publishing/consulting firm, the black market costs the global economy $500 billion and proceeds have been used in criminal activity which in itself is a huge issue. (Brian H Murray 2004) The recent worldwide economic downturn has been more than a concern for most organisations. As a lot of consumers have tightened their purse strings, demand for certain products fall and the clothing industry is certainly not immune to the crisis. Back in 2009 Diesel seemed to have escaped the negative effects of the downturn according to their CEO (at the time) in this statement, and also had no intention of trimming prices either â€Å"A lot of brands will go out there with lower pricepoints. But is Apple discounting the iPod? No. Is Diesel going to screw around with our denim? No. It’s a short-term economic blip, we’re still up single digits this year. We’re going to attack the market with innovations, not cost reductions. † Good to hear some positivity, however I fear no one is out of the woods just yet. Q3. Discuss using Diesel and other related clothing brands as examples, the benefits and limitations of premium pricing. In your opinion, what impact do you feel the global economic turndown has had on the premium clothing industry? Definition Premium Pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price (Gittings 2002). Pros and Cons of Premium Priced Clothing Pros: It can be argued that premium pricing can create demand for a product. In Diesels case the decision to reduce, by 40%, the number of outlets where the Diesel products are sold meant they could carefully choose where the products are available thus creating more demand. This was a strategic and deliberate move, which chose stores where consumers were will willing to pay a premium price for the perceived luxury items. As the distribution on some products halved, pricing doubled on other products which only made the items more exclusive and they weren’t as widely available. Diesel was able to advertise in high-end magazines and boosted their advertising budget considerably after the move. . (Malone 2005) The G-Star Jeans brand is another example of where premium prices are charged based on the consumer perception of the brand. The brand positions itself as creating authentic, innovative, avant-garde clothing. With unique qualities clearly identifying their jeans and the continuous innovation to stay on trend, they have built up a strong consumer following which allows them to charge premium prices. (www. infobarrel. om, No date) For both, a premium pricing strategy can also result in a healthy profit margin! Cons: Premium pricing strategy can have a negative side in that it is assumed that the consumer will pay the price. The risk can be that the consumer expects a high quality product and if those expectations are not met a bad buying experience is felt. Another disadvantage is that competitors can undercut prices and this can potentially lead to a los s of sales. Selective distribution in order to make the products more exclusive and therefore keep at premium prices can also lead to a narrower segment of the market accessing the products. Giddens, Parcell, Brees 2002) Effects of the global economic downturn on the premium clothing industry, in my opinion: I think the downturn in the global economy has had a heavy impact on the fashion and clothing industry in relation to companies. On trend and branded clothing tend not to be on the priority list when a consumer comes to purchasing new clothes these days in my opinion, there’s just not enough pennies in the pocket and I think customers will search for bargains more often than not. This can obviously have a negative impact on the overall profits of high end product thus potentially forcing the brand to undercut prices in order to sell. Another negative effect I believe is the loss of jobs in local areas where clothing is manufactured. Any company in a time of crisis will strive to keep buying and production costs at a minimum to increase profit margin. This has seen clothing organisations, in for example the US, source material from cheaper overseas countries such as China and have the garments manufactured abroad also, for example Vietnam.